September is Philippine Film Industry Month, and this year’s theme is Pelikula at Pilipina. It’s time to roll the credits on our rich, dramatic, sometimes wildly over-the-top (but always heartfelt) film history. From black-and-white classics to hugot-heavy indie gems, Filipino cinema has been telling our stories for over a hundred years, and most of us have been crying, laughing, and shouting “Grabe, ang ganda!” the whole time.

But wait, why September? Why cinema? And where does all this drama come from? Let’s break it down.

Lights, Camera, History!

History was made on September 12, 1919, as José Nepomuceno’s Dalagang Bukid brought Philippine cinema to life. That’s why September was declared Philippine Film Industry Month through Proclamation No. 1085 to mark the birth of Pinoy filmmaking and celebrate the art, grit, and creativity behind every film frame.

©️ Film Development Council of the Philippines

Let’s be real: cinema is more than just entertainment. It’s how we remember, resist, and relate. Filipino films have mirrored our struggles, triumphs, and even tsismis with flair, from epic love triangles to gritty political dramas.

What Actually Happens During Film Industry Month?

A lot, actually. The Film Development Council of the Philippines (FDCP) and film lovers across the country turn this month into a blockbuster of events. Expect:

• 🎬 Free film screenings (yes, libre!)
• 🎙️ Talks with filmmakers and behind-the-scenes seniors of the industry
• 🎓 Workshops and masterclasses (because your TikTok edits deserve an upgrade)
• 🏆 Film fests, awards, and all the applause

It’s a month-long party celebrating the magic of Pinoy storytelling style.

The Eras of Philippine Cinema

Just like your favorite teleserye, Philippine cinema has gone through major plot twists:

• The Silent Era (1910s–30s): No talking, but the drama was loud.
• The Golden Age (1950s): Cinematic masterpieces and national pride.
• The Martial Law Period (70s–80s): Dark times, powerful stories.
• The Rise of Digital Filming (2000s–present): Low-budget, high-impact films that break all the rules and hearts.

We’ve seen everything from Mother Lily’s studio glitz to Cinemalaya’s raw realness.

Still Rolling: Why Filipino Films Deserve the Spotlight

You’ve got Netflix, K-dramas, and Marvel fatigue, but nothing hits like a good Pinoy film. Whether it’s a classic Nora Aunor, Vilma Santos film, or a viral MMFF sleeper hit, our films are windows into our culture, identity, and quirks.

Celebrating Philippine Cinema Month isn’t just about nostalgia; it's about:

• Supporting local talent
• Preserving our cinematic heritage
• Reminding the world that Filipino stories are worth telling

Be Part of the Story

You don’t have to be a filmmaker, critic, or movie buff to celebrate Philippine Film Industry Month. If you’ve ever laughed at a rom-com line, cried during a family drama, or quoted “Walang himala!” unironically, guess what? You’re already part of this story.

Here’s how you can get involved, in big or small ways:

• 🎞️ Watch Filipino films. Whether it’s a restored classic, an indie darling, or that MMFF favorite from a few years back, there’s a film out there waiting to move you. Many are free to stream this month! There are also streaming services and platforms you may check out: iWantTFC, FilmDoo, JuanFlix, and YouTube.
• 📲 Share your favorites. Post a review, recommend a film, or just gush about your favorite actor. Use hashtags like #PhilippineCinemaMonth to join the wider convo.
• 🧠 Learn the history. Knowing the roots of Philippine cinema makes every film feel deeper. Look up filmmakers, eras, and hidden gems.
• 💸 Support local creators by buying a ticket, renting a film legally, donating to a small production, or following indie filmmakers online—every bit of support counts.
• 💬 Talk about what you watch. Cinema isn’t just about sitting back. It’s about reflecting, questioning, and connecting. That post-film “So, what did you think?” chat? That’s part of the magic.

In a world of distractions, paying attention to our stories is an act of love. This month, let’s turn the spotlight inward, on the voices, visuals, and visions that make us uniquely Filipino.

Final Act: Long Live Filipino Film!

So this September, press play on a classic, support a budding director, or simply binge-watch with pride. Philippine Film Industry Month isn’t just about the films. It’s about us, our stories, voices, and bida energy.

Now go ahead, grab that popcorn. The credits are rolling, and they’ve also got your name on them.